The brand.

Say it plainly.

The Straightforward Creative Company™

Our principal brand statement. Keep this exact wording and the ™ in its main display placement. Set it as readable text, separate from the logo. The name stays Blowers Creative.

Offer

Photography, content, and websites for small businesses.

Value

Affordable creative work, with a clear scope and upfront pricing.

Evidence

Published packages, named deliverables, visible recurring costs, and written changes.

Action

Tell us what you need.

Use “affordable” with a real scope and price. Explain what is included, required extras, ongoing charges, and what changes the quote. Avoid lowest-price claims, unsupported savings, unlimited revisions, universal turnaround promises, and guaranteed results.

Budget-conscious means finding a useful scope. A smaller first phase is a better answer than promising the same work for less without checking the cost.

Short introduction

Blowers Creative. The Straightforward Creative Company™. Photography, content, and websites. Springfield, Missouri.

In a proposal

Start with the customer’s job. Name deliverables, inputs, revisions, exclusions, timing, initial and recurring charges, and the next step. Price changes before proceeding. Keep instructions and commercial terms literal; humor belongs elsewhere.

Say it right.

The logos.

The mark is an aperture. It is also a flower. Blowers, flowers. You see it. Don't stretch it, don't recolor it, give it some room.

• 

  The lockup

  For dark backgrounds.

  SVG ↓ PNG ↓
• 

  The lockup, for daylight

  For light backgrounds.

  SVG ↓ PNG ↓
• 

  The big lockup

  Mark and wordmark, both at cap height. The footer treatment. For dark backgrounds.

  SVG ↓ PNG ↓
• 

  The big lockup, for daylight

  For light backgrounds.

  SVG ↓ PNG ↓
• 

  The wordmark

  The name on its own, outlined, so it needs no font. For dark backgrounds.

  SVG ↓ PNG ↓
• 

  The wordmark, for daylight

  For light backgrounds.

  SVG ↓ PNG ↓
• 

  The mark

  Amber, transparent. Works small.

  SVG ↓ PNG ↓
• 

  The mark, turning

  The same file, set turning in CSS. It sits in the footer. The motion stops for anyone who asks it to.

  SVG ↓ PNG ↓
• 

  The icon

  Square. Avatars, favicons, app tiles.

  SVG ↓ PNG ↓

The colors.

Four of them. That's the palette. Amber is the light; one per layout is plenty.

• Ink

  #0B0C0A

  The darkroom. Near-black, slightly warm.

• Bone

  #F3EFE4

  The paper. Type lives in this.

• Amber

  #F2A93C

  The light. Use it like it costs money.

• Moss

  #6F8B58

  The nature work. Supporting, not starring.

The type.

Three faces, all on Google Fonts. They don't need help.

The voice.

Dry. Confident without being loud. Human. The humor sneaks in; it doesn't perform. No exclamation points.

There's also a rabbit. It's the mascot. Don't ask.

Take it with you.

Everything above in one PDF, for printers, contractors, and anyone who asks "do you have brand guidelines?" Yes. This.

Download the brand guide ↓