Wedding websites

We built a wedding website for a couple who don't exist. Maeve and Julian are invented, the farm is invented, the whole Saturday by the pond is invented. The site is real, and it's the one we show people who ask what ours look like.

The wedding website is a small genre with a large readership. Save-the-dates point at it. An out-of-town aunt reads it on her phone in an airport. It has to say where to be, when, what to wear, and who these two people are, then take an RSVP without anyone picking up a phone. Most of the tools that do this are fine. They also tend to park an ad for a honeymoon fund at the bottom and charge thirty dollars a month for the privilege.

So we made Maeve and Julian one and put it at wedding.blwrs.co. It opens on the two of them at golden hour, then walks down the page: a long story told quickly, the Saturday laid out start to finish, how to get up to the farm, and a few things worth knowing before you drive out. At the bottom there's an RSVP. It doesn't go anywhere, since nobody is getting married, but it's the form a real guest would fill out.

There's a switch up top for the look. The warm version is the one we lead with, but you can flip the whole site to another direction and watch the type and the color change while the words stay where they are. Whatever you pick, it reads the same on a five-year-old Android as on a laptop, the photos aren't crushed, and the type is set like someone meant it. Bring your own photos or use the ones from the shoot, since half the time we're already at the wedding with a camera.

It won't plan your seating chart or find you a venue. It does one job, the common one, and it does it well enough that we put our short domain on it. If you want something stranger than a wedding website, that's a different conversation, and we like those too.

If you're getting married, send us the date and your two real names. We'll build you your own, and you'll have something to look at by the end of the week.