The seven functions of marketing.

Every business runs on the same seven, whether it names them or not. Here they are, named.

Promotion

Telling people it exists, and why it is worth their time. Ads, PR, the occasional well-placed word.

Selling

Where a relationship turns into a receipt. First one, then the other. Never skip the first.

Product & service

Making the thing good before you make the case for it. Everything else is downstream of this.

Information

Knowing your customer instead of guessing at them. Ask, watch, write it down, use it.

Pricing

The number that says what it is worth. Set it too low and they will believe you.

Financing

Someone pays for the work before it pays off. Budgets, credit, the money that makes the rest possible.

Distribution

Getting it from where it is made to where it is wanted, without losing it in the middle.

Seven parts. One machine.

Pull one and the rest strain to cover it. We work across all seven, so you don't have to hold them in your head.