Why your website looks fine but still feels wrong
A polished website can still confuse people when its hierarchy, photography, type, speed, and next step disagree.
Notes on websites, pictures, marketing, and what happens when nobody checks the small stuff.
A polished website can still confuse people when its hierarchy, photography, type, speed, and next step disagree.
Useful planning ranges, plus the crew, editing, licensing, and small decisions that move the final number.
A useful website is measured by what customers can find and do, not by how many links fit in the menu.
An inaccessible site can block customers and create ADA exposure. The toolbar helps. The code underneath matters more.
Look for the decisions nobody made, the details nobody checked, and the proof-shaped objects that prove very little.