Roll camera. Know why.
The format comes after the purpose. This prevents a surprising number of vertical interviews on horizontal websites.
Video with a job. Preferably one job.
Video production in Springfield, Missouri for interviews, campaigns, websites, events, and short-form work.
A video should know where it is going before we press record.
We plan the audience, message, length, location, sound, and final placements first. Then we make the shot list, film the work, edit the useful versions, and deliver files that are ready to publish.
We can handle a focused interview, a set of social cuts, a campaign piece, or a production day that gathers enough material for all three.
What gets filmed.
- 01
Interviews
Clear conversations with good sound, considered light, and editing that respects the person speaking.
- 02
Campaign video
Focused pieces built around one message and the places that message needs to run.
- 03
Short-form work
Vertical and square cuts for social media, paid placements, launches, and regular publishing.
- 04
Event and process coverage
The useful moments, the room around them, and enough context for someone who was not there.
The edit is part of the plan.
Deliverables are named before production: run time, orientation, captions, cutdowns, music, graphics, and revision rounds. One shoot can make several pieces, but only if we know which pieces before everyone goes home.
Need stills from the same production? See commercial photography and ongoing content production.